Stay on top of every Google review.

What does StarMagnet do?

StarMagnet helps local businesses reply professionally to Google reviews. Connect your Business Profile to see reviews, opportunities and draft replies.

Do I have to pay right away?

No. Connect your Google Business Profile and explore the value first. You only pay when you activate ongoing follow-up.

Why do I need to connect my Google Business Profile?

StarMagnet needs permission from the Google account that manages your profile to show real review data. Without a connection, we can only run a public demo.

What if I use the wrong Google account?

Reconnect with another account. If permissions or verification prevent access, you can stop without entering a long support process.

Does StarMagnet publish replies during Preview?

Only when you choose to. Preview lets you view unanswered reviews and use up to 5 draft-reply actions per location.

Can I review a reply first?

Yes. In Preview, you decide what happens to each draft. Complete also lets you choose by star rating whether StarMagnet publishes automatically or waits for approval.

How quickly are reviews followed up?

Complete keeps new reviews in sync. Set a natural delay and choose automatic publishing or approval by star rating.

Can I edit replies?

Yes. Edit drafts before they are published. After publishing, you can still edit or remove a reply through your Google Business Profile.

Does this work for critical reviews?

Yes. StarMagnet helps you answer critical reviews calmly, professionally and constructively without sounding defensive. See our examples of replies to negative Google reviews.

How does pricing work?

Preview is free. Complete costs €49 per month or €490 per year for the first location. Extra Complete locations cost €30 per month or €300 per year.

What do I get when I upgrade from Preview?

Complete continuously fetches new reviews, removes the 5-action limit, publishes replies using your rules and prepares older unanswered reviews in a batch.

Is it worth replying to reviews that are more than 30 days old?

Yes. Those customers also took the time to share their experience. A reply shows that you appreciate it, even if it comes later. Future customers still read older reviews, too. Your response gives them a fuller picture of your business and how you handle feedback.

A notification about your reply can remind the reviewer of your business and prompt another visit or purchase. Complete can prepare older unanswered reviews as a batch and follow them up according to your publishing settings.

Can StarMagnet help me collect more reviews?

Yes. Preview lets you share your Google review link with a message for WhatsApp or email. Invite customers to share their honest experience.

How you respond can also make leaving a review feel easier. When people see that you appreciate feedback and handle criticism calmly, they may feel more comfortable sharing their own experience.

What can good review replies do for my business?

First, replying is a matter of courtesy: someone has taken the time to share an experience, and you acknowledge it. You show both that customer and everyone reading along that you listen, welcome feedback and take complaints seriously. Only describe action you have taken or intend to take if you can follow through.

A reply can also remind customers of your business, build trust and make others more comfortable leaving a review. StarMagnet helps you respond consistently in a recognisable voice, with less writing. The benefit that matters most will depend on your business.

What happens when StarMagnet publishes a reply on my behalf?

StarMagnet sends your reply to Google. Once approved, it appears beneath the review on behalf of your business, where the reviewer and other visitors can read it. Google checks replies before they become visible. Google says this usually takes about 10 minutes, but it can sometimes take up to 30 days.

Google notifies the reviewer, who can then read your reply. This can bring your business back to the attention of someone who has already been a customer. Read how Google processes replies.

Does the reviewer receive an email when I reply?

Google Maps can send an email containing your business name, the original review, your reply or an excerpt, and a link to the full reply. The email comes from Google Maps. The recipient does not need to use StarMagnet.

Whether someone receives and reads that email depends in part on their notification settings and inbox. Google determines the language and exact wording. It is another opportunity to reconnect with a customer, without sending a newsletter yourself.

Can I skip older reviews with 1 or 2 stars?

Yes. Complete lets you choose which star ratings receive automatically scheduled replies. For example, you can enable 3, 4 and 5 stars while reviewing 1 and 2 stars yourself or leaving them for now. This choice also applies when you include older reviews.

An old complaint does not have to mean staying silent. The issue may have been resolved, or the customer may now see it differently. A calm, thoughtful reply creates an opportunity to reconnect. Even if the customer does not respond, other readers can see how you handle criticism.

Can replying help improve my average review score?

It can, but a reply does not change the stars by itself. After a helpful exchange, a customer may choose to update their review and rating. That can affect your average score.

Focus on the customer’s experience and a suitable solution, without asking for a higher rating or offering something in return. Whether they change their review remains their choice.

Can replies help my visibility on Google and other search tools?

A useful reply gives readers more context about what your business does, how you work and how you follow up on an issue. That public information may also help search engines and AI tools that consult it. Write for your customer, using relevant details rather than stuffing in keywords.

Google lists helpful replies as a way to make your business stand out. There is no guarantee that every reply will improve your ranking or be used by a search tool. Visibility also depends on factors such as relevance, distance and prominence. Read Google’s guidance on local visibility.

Will replies stay true to my business’s tone of voice?

Yes. Set the tone, reply language and signature for each location. This keeps your voice recognisable even when several people manage reviews. Each reply still addresses the individual review.

Complete also lets you set a delay and publishing times. This helps you follow up consistently without having to remember every reply yourself.

Can I mention another service or a new product in a reply?

Yes, when it directly relates to what the customer wrote. After a positive experience, a brief mention of a relevant service, new product or something to try next time can be helpful. It lets both the customer and other readers discover what else you offer.

Keep it personal and relevant. Do not turn a thank-you into a sales pitch or use a complaint as an opportunity to advertise. StarMagnet lets you provide relevant topics and temporary themes, which should only appear when they fit the review. Learn how to reply to a positive Google review, including ratings without text.